The term “print advertising” can be a little deceptive these days. Today, it refers not just to magazines and newspapers and outdoor boards, etc. It also means digital and web ads. Because truly, magazines and newspapers are not dead. They have merely morphed into screen mediums. On our phones, on tablets and on our computers. But however it is displayed, print advertising is my wheelhouse. This is where I get to use all the arrows in my quiver. Art direction, writing, photography, illustration, typography and more. I can bring forth wit, humor and pathos. I can even cause surprise, indignation and anger. And with the right picture, I can do it without words; a picture, as they say, being worth a thousand of those. I used to joke about my print ads: Hire a great art director, get a copywriter absolutely free.